#27otclub is an Instagram challenge that involves posting a visual interpretation of one Hebrew letter a day for 27 days.

While this is my third time participating, this year I chose to expand my creative process. In addition to the letterform itself, I placed a heavy emphasis on the surrounding graphic design, treating each of the 27 letters as an individual poster. This approach allowed me to create a complete visual environment for every character, using the challenge as a platform to experiment with new techniques and push my professional boundaries.